Indian moms and moms-to-be have a new friend, philosopher and guide in Mother & Baby (aka M&B) magazine. United Kingdom's hugely popular parenting monthly has recently been launched to enrich the lives of Indian parents.
Mother and Baby India
This pregnancy and newborn magazine has previously tasted success with editions in Australia, Croatia, Indonesia, Italy, Malaysia, Poland, Serbia, Singapore, Spain and Thailand.
Next Gen Publishing Ltd, which also handles FHM and Smart Photography magazines, publishes Mother & Baby. The target audience consists of expecting parents and parents of kids aged 0-5.
Mother & Baby Focus
Mother & Baby provides a support system for new and expectant mothers to hear from their Indian counterparts. The magazine focuses on parenting advice, baby and mom product recommendations and latest medical news related to infants, toddlers and pregnant women. While the Internet provides similar information, advice specific to the Indian context is only available in this publication.
The magazine is reassuring, warm, upbeat and colorful. Priced at Rs.100, it is available in circulation in metros and mini-metros. The publication also has an online website extension. Annual subscriptions to Mother and Baby are offered at discounted prices at the publisher's website.
Mother and Baby Team
Priya Pathiyan has been writing in the lifestyle space for the last decade. After working for Sunday Times of India, she is now the editor for this monthly. The panel of experts boasts of well-established gynaecologists, obstetricians, paediatricians, fitness experts, dietitians, childbirth educators, breastfeeding counsellors etc.
Mother & Baby Sections
The magazine consists of the following regular sections:
- Mum's Club: Where mums share their stories, concerns and baby pictures. It has agony aunt column and Mother & Baby awards.
- Your Pregnancy: All about pregnancy, from fashion to fears and foetus development.
- Your Baby: Stories related to newborns and young babies and experts columns.
- Your Toddler: Stories related to little people.
- Your Life: Pregnancy and Baby product updates, reviews and parenting events.
Indian Moms Will Love Mother & Baby
With the rise of the nuclear Indian families, new moms can now rely on information in and get enormous support from Mother & Baby. Pregnant women and new moms are vulnerable and need assurance to know that there are others with stories similar to theirs. They need a boost of confidence to continue doing a good job at parenting.
It is here that this monthly steps in, filling the hitherto void. Mother & Baby promises to be a quick, one-shop advisor on everything relating to pregnancy, baby birth and child care.
Sameera Dittakavi - Sameera Dittakavi holds a Bachelor of Engineering (Computer Science) degree from Hyderabad, India. She worked as a software developer ...
